SI 622 | T. Smith Portfolio

Quora's AI Chatbot Aggregator, Poe

Ann Arbor, Michigan

Winter 2025 Semester (January - May)

Overview:

SI 622: Needs Assessment and Usability Evaluation

Worked with Poe to conduct user analysis and evaluation of Poe of mobile devices

What is an interaction map??

May also be called a User Flow Diagram.
Used to understand the product and how a user might interact with or complete a task through an application

What did I do?

I organized the map by task, documenting places users had multiple paths to complete a task and where the team was unsure of any steps while trying to complete a task

(Click to open in Figma)

Objective:

Understand how users currently interact with Poe and identify areas to enhance the app’s UX
Improvements for feature discoverability to meet user needs
Explore user behaviors related to comparing chatbot outputs to facilitate this process
Optimize Poe’s onboarding process reducing user drop-off rates by resolving friction points

Challenges:

This project required completing six different methods of research to be done within one to two weeks each
- Interaction Mapping, Surveys, Comparative Analysis, Heuristic Evaluations, Interviews, and Usability Testing
I learned the best practices for user research for this project
Lots of practice with presentations!

Tools:

Timeline:

Problem:

How might we create an avenue for patrons to reach activity businesses and local events to strengthen their community.

Users struggled with onboarding and support
- all usability participants failed locating the help center
- usability tests revealed key drop-off points during onboarding
Bot comparison, a distinguishing feature for Poe, was missed or misunderstood
- 4 of 6 users failed to identify Poe's compare bot feature in usability tests
- none identified Poe's comparison shortcuts
Errors were easy to make, but hard to understand
- common issues amongst participants included accidentally tapping into premium bots, exiting out of bot creation process accidentally, and confusion regarding subscription tier.

Findings:

Role