Overview:
Created designs to facilitate in enhancing user engagement and satisfaction through Disney+ on web platform.
Challenges:
-
First design internship! Adjusted to using design softwares on the job.
-
Learning how to create high fidelity prototypes, for the first time!
-
Prioritizing ideas to increase user retention.
Tools:
-
Figma
-
Canva
-
ProtoPie
Timeline:
-
June - August (11 weeks)
The specifics of this project are confidential, thus the details are not explained
Problem:
Disney is missing a huge storytelling opportunity which leads to a less engaging first impressions and weaker emotional impact on mobile and web devices. Identify ways to improve the streaming experience and improve connection between users and beloved Disney characters.
Outcomes:
-
Designed and pitched an idea and created a product memo for a new feature to enhance user engagement on Disney+ for mobile platforms as well.
-
Spearheaded competitive analysis and ideation sessions, collaborated with cross-functional design and engineering teams to prototype new content and experiences for Disney+ on web.
-
Created high fidelity, moving prototypes and mock-ups for final presentation with more than 50 participants including upper level management and Vice President of Disney Streaming.
-
Outlined next steps for products beyond my internship for project continuity.
Product Design - Content Discovery Intern
The Walt Disney Company
Los Angeles, California
May 2024 - August 2024
The specifics of this project are confidential, thus the details are not explained
Process
Audit
Conducted a competitive analysis of streaming sites, comparing Disney + (web, mobile, and living room devices) to understand the sites' strengths
and weaknesses.
Ideation / Sketching
Based on discussions from audit, I started to sketch new ideas for Disney+ on web learning a new method for each team ideation session (crazy-8's, worst possible ideas, and storyboarding) converging ideas to feasible projects.
Prototyping
Starting with low fidelity diagrams on Figma, taking feedback from team and increasing details and features for my designs, moving to higher fidelity designs using Canva photoshop and ProtoPie. Working with engineers + designers to finalize concepts and designs.
Presentation
Created a product memo for mobile project.
Presented prototypes to 50+ managers, designers, and engineers.
Created write-ups and comprehensive Figma boards for projects to continue beyond
my internship.